Full of Umami (though no pies)

27 Mar

I just read about a chain of restaurants in Southern Califoria called Umami Burger, which serves, well, burgers except that they actually tell you each ingredient is umami. It’s a cute idea, picking up on the fact that umami is a loan word from Japanese, and a lot more exotic than saying your ice cream parlor serves sweet foods or the like.

Each Umami burger uses umami ingredients. The best-selling Unami Burger, for example, includes a grilled shitake mushrooms, parmesan cheese, carmelized onions, and roasted tomatoes, all umami toppings aimed at enhancing the flavor of the beef ground in-house.

Anyway, I’m attracted by their exoticism. Always an orientalist.

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